Qualcomms Affordable Premium Strategy Blossoms with Latest Snapdragon 660/630 Platforms

Counterpoint Analysts participated at Qualcomms latest launch events for its Snapdragon 600 platforms latest solutions 660 and 630 at Snapdragon Tech Day in Singapore as well as at the launch event in Beijing. The launch timing and the features of these platforms are important as these bring flagship-grade experiences at relatively affordable price-points. This is important because $250 to $399 wholesale price bands has been the fastest growing price segment globally recently (see here).

While the combinations of (Bill of Materials) BoM costs across brands can vary, but the Snapdragon 660/630 will be featured in devices crafting advanced experiences in the price range of US$300 to US$500 retail price points.Growth of Affordable Premium Phones:Source: Counterpoint Research: Q1 2017 Global Market MonitorEight out of Ten mobile phones sold globally now are smartphonesThe smartphone user base has been swelling as more feature phone users have upgraded to smartphones over the last three years globallyThe smartphone user base is getting more and more matured and beginning to see smartphones as one of the most important tool central to their lives and can afford to shell out more for a realtively latest and greatest deviceIn key emerging markets such as India, China which are mostly mobile first markets, we have seen the smartphone upgrade cycles a bit shortening (see here) and more so driven by proliferation of LTE networks in these markets and data plan getting cheaper to enjoy more and more services on the smartphonesThis has been driving share of more advanced specs phones higher than mid-range or low-end phones lately, a trend which will continue for some time now as users move up the smartphone experience curveFurthermore, in many markets operator subsidies on devices have been declining which has also catalyzed the need for power-packed Affordable Premium smartphones with a relatively lower upfront costsAs a result, depending on the OEM and its Bill of Materials (BoM) strategy, we are seeing powerful smartphone specs and experiences between $250 to $400 wholesale price segments.Qualcomm Snapdragon 660/630 Hit The Sweet Spot:Source: Qualcomm & Counterpoint EstimatesQualcomms Snapdragon 660/630 platforms hits the sweet spot of this important $250-$400 segment which will continue to grow and broaden over the next couple of yearsThe most important features 660 platform is manufactured on the highly efficient 14nm FinFET process node technology with the powerful 8x Kyro 260 CPU, and Hexagon 680 DSP which can be optimized for bringing in the advanced Artificial Intelligence and Machine Learning capabilities via Qualcomms baked in on-device Snapdragon Neural Processing engine to the device supporting Tensorflow & Caffe/Caffe2 AI architectures.

OEMs are running high on integrating AI & ML capabilities into their devices (see here) and its going to be a common theme for next entire decadeIt also sports the latest X12 LTE modem enabling theoretical LTE download throughputs of 600 Mbps (Cat 13 at 3x20MHz 256QAM Carrier Aggregation) in addition to integrating 2x2 802.11ac and MU-MIMO (Multi User). Many operators globally are rolling out next generation LTE networks with millions of LTE subs on their network (see here) and this is going to be important to make your $400 device future proofThe modem supports VoLTE with SVRCC (3G&2G).

VoWIFi as well as Enhanced Voice Services (EVS) to enable Ultra HD Voice experiences on the network. VoLTE is becoming important feature not only for high or premium tiers but also for entry-tier mobile devices (see here), so integrating premium VoLTE experiences such as HD or Ultra HD voice becomes important even at $250 or $400 deviceThe platform also supports LPDDR4 dual channel DRAM memory along with the latest UFS NAND memory support. This is also a key feature to enable premium experiences as DDR4 memory becomes important for experiences as well as marketshare for Qualcomms OEM partners (see here)Camera has always been a key feature for mobile phone users and now a window to future Augmented Reality (AR) experiences.

The 660 platform also features its latest Spectra 160 Image Signal Processor (ISP) with 14-bit dual camera ISP enabling a maximum of dual 16 MP cameras configuration along with advanced Computer Vision capabilities and Qualcomm Clear Sight camera featuresSource: QualcommQualcomm has also strengthened audio performance Qualcomm Aqstic Audio (with aptX support), baked in Qualcomm mobile security framework as well as Adreno 512 GPU which is designed to enhance AI/ML to video playback to OpenGL ES 3. 2 and Vulkan supportGrowth & CompetitionIn summary this is a very powerful platform for Qualcomm to drive the overall growth and offset some de-growth in the premium segment lately as key brands in premium-tier (such as Apple, Samsung and Huawei) become more vertical integrated adopting their in-house or a mix of competing solutions. This also means it will put immense pressure on MediaTek to push it down further to mid0tier segment a strong blow to Helio lineup.

This will also make it difficult for likes of Huawei and Samsung to compete with Qualcomm with their own solutions especially in mid- to high-tier segments. We believe Oppo, Vivo, Xiaomi, LG and others will remain the key brands to adopt and drive this latest platform in volumes

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Unleash the Power of USB-C with Inforce 6560
Inforces newest Single Board Computer based on Qualcomms Snapdragon 660 core is available for everyone. A key interface on this hardware is the USB-C connector that runs on the USB 3.1/gen 1 protocol the most recent version of the USB (Universal Serial Bus) standard for connecting peripheral devices. USB-C is a powerhouse that fits even more pins into its thin and compact shape as compared to the standard USB Type-A and B connections.USB-C simplifies connectivity and increases reliability with a symmetrical reversible connector. So it fits correctly whichever way you plug it in and offers the same functionality. USB-C on Inforce 6560 supports the DisplayPort Alternate Mode, which is a functional extension of the USB-C interface. You could plug a USB-C cable directly into a 4K UltraHD television from the SBC and watch 4K videos with premium sound on the big screen. You could also connect to and power a native DisplayPort, MHL, or HDMI device with the proper adapter and cables all from the single connector!Audio The USB-C standard audio accessory mode is supported on Inforce 6560, which enables audio to be transmitted to system peripherals, while still maintaining the ability to transfer USB data over the same connector. You could thus do a lot of cool things while listening to audio from the same connector.USB-C Power Delivery supports charging when acting as a Host. The Inforce 6560 can thus supply power to a connected device from its USB-C connector while still maintaining the ability to transfer USB data over the same connector. USB PD allows devices to optimize power flow across multiple peripherals by negotiating different PD profiles. Say for example, headsets can draw less power than external HDDsTo purchase IFC 6560, visit our websiteINFORCE 6560 SINGLE BOARD COMPUTER (SBC)The compact sized Inforce 6560 SBC offers simultaneous dual streaming capabilities with which depth
Saat Klien Meminta Saya Mendesain Windows Phone App Ala Android App
what i did? Sehubungan dengan bebasnya kita sebagai desainer mendesain app tanpa terikat dengan Design Guidelines di tiap device. Maka saya mengikuti kemauan klien. But of course, there will be changes. In details. Saya membayangkan desain metro di Windows adalah simpel. So i try to make this more simple without being Metro. Brand color pada app ini memang berwarna agak mencolok walau gelap. Yaitu biru tua. For me, warna brand tidaklah wajib 100% diaplikasikan pada desain app. Terutama jika sekiranya malah memperburuk tampilan. Apalagi jika app ini memang aplikasi untuk digunakan user sebagai bacaan. Sebisa mungkin warna yang ditampilkan tidak mengganggu. Karena bukan jenis app yang hanya dilirik sebentar. Home PageThis is the original design Home Page on Android device.So I change this to be:If I were a user. I dont need the really big image on the main article. Unless its use as Imagery Style. But it doesnt look like that. Dan sebagai User menurut saya mereka ingin melihat beberapa preview judul artikel sebelum mereka harus scrolling. Jadi banner ad tidak akan mengganggu preview artikel dan tidak mengambil porsi yang dominan.Detail artikelThis is the original design Detail Article on Android device.So I change this to be:Once again. Saya merasa terganggu dengan image artikel yang terlalu besar dengan tampilan yang ngga seperti Imagery Style juga. Maka jika memang maksudnya bukan Imagery Style, saya mengubahnya tetap menjadi style biasa namun diperkecil. So people will see more the content of the article before they should scrolling. And I think the title right at above the content is better that above the image. Saya merasa kedekatan judul dengan konten lebih enak dilihat daripada kedekatan judul dengan image.List PageThis is the original design List Page on Android device.So I change this to be:List saya buat tanpa batas line di sini. Lebih luas untuk User menekan tombol pilihan listnya. Panah drop down lebih tipis, more elegant. Dan search saya rubah jadi flat. I mean Cmon. Tampilan asli dari page ini memang abu putih seperti itu. Saya coba abu diganti jadi color brand namun lebih muda dan soft. Supaya ada aksen dalam warna.Detail menu drawerThis is the original design of drawer menu on Android device.So I change this to be:The color Ive made more bright. The line more clear and more deep. Also I change the fonts. Tiap menu lebih luas hingga lebih leluasa bagi User untuk menekannya.This project still on going at my office. I you had any suggestion for my project, please comment below. Thank You for reading.Originally published at
Exynos 7904 Vs Snapdragon 660 Mana Yang Lebih Baik?
Chipset Exynos 7904 adalah respons Samsung terhadap chipset Qualcomm Snapdragon yang mapan yang ditujukan terutama untuk pasar Asia. Kedua chipset tersebut digunakan pada smartphone kelas menengah yang menargetkan konsumen yang lebih muda yang menghabiskan sebagian besar hari mereka di telepon.Oleh karena itu, spesifikasi chipset ini perlu memenuhi kebutuhan rata-rata milenial: untuk dapat mengambil foto berkualitas tinggi, bermain game, menggunakan semua aplikasi dan software, dan memiliki baterai yang tahan lama. Ini sama sekali bukan tugas yang mudah. Pada artikel ini, kita akan melihat mana dari dua chipset yang lebih baik.MEMBANDINGKAN CPUExynos 7904 dibangun pada FinFET 14nm dan merupakan prosesor 64-bit. Ini memiliki octa-core build dengan arsitektur Cortex standar. Ada dua core Cortex-A73 yang memiliki clock 1,8 GHz untuk komputasi dengan intensitas yang lebih tinggi, seperti rendering video, bermain game, dll. Enam core lainnya adalah Cortex-A53 yang memiliki clock 1,6 GHz untuk aktivitas reguler, seperti menelusuri web atau menelepon .Snapdragon 660 pada dasarnya memiliki build 14nm yang sama dengan prosesor 64-bit dan octa-core built. Pada pandangan pertama, ada perbedaan inti antara kedua chipset. Yakni, Snapdragon memiliki delapan core Kryo 260 yang memiliki clock 2,2 GHz. Ini berarti bahwa ada empat inti Cortex A-73 di satu slot dan empat Cortex A-53 di yang lain. Jadi, sementara Exynos memiliki dua inti Cortex-A73, Snapdragon memiliki empat, yang berarti akan tampil lebih baik. Ini sangat terlihat selama beberapa kegiatan yang lebih menuntut.MEMBANDINGKAN GPUKetika datang ke GPU, Exynos memiliki Mali0G71 MP2, yang merupakan GPU lebih baru dari pada Snapdragon 606. Ini clock di 770MHz dan mendukung OpenGL LS dan Vulkan 1.0 API. Pengalaman bermain game dengan GPU ini cukup baik untuk menjalankan game yang lebih baru, dengan beberapa penurunan frame rate minor.Snapdragon 606 memiliki Adreno 512 GP, yang clock pada 850 MHz. Jadi, meskipun GPUnya sedikit lebih tua, kinerjanya masih agak lebih baik daripada Exynos. Jika Anda ingin pengalaman bermain yang sedikit lebih baik, Snapdragon 606 menawarkan kombinasi CPU dan GPU yang lebih baik.YANG MANA YANG MEMILIKI KAMERA YANG LEBIH BAIK?Exynos 7904 dapat melengkapi satu kamera 32 MP atau dua kamera 16MP dan juga dapat kompatibel dengan tiga konfigurasi kamera. Exynos memiliki berbagai fitur yang akan menarik rata-rata milenial.Ini berisi Pengolah Sinyal Gambar (ISP) yang memungkinkan Anda untuk menangkap beberapa gambar yang jelas dan tajam. Itu dapat menyesuaikan petir ketika terlalu terang atau terlalu gelap dengan secara otomatis menyesuaikan kontras. Dengan dukungan pencitraan ultra-lebar, Anda dapat menangkap beberapa panorama yang menakjubkan.Snapdragon 606 juga dilengkapi dengan Spectra 160 Camera ISP dengan dukungan dua kamera. Berbeda dengan Exynos, Snapdragon tidak mendukung pengaturan tiga kamera. Ini juga berjalan hingga 25 MP pada kamera tunggal, yang secara signifikan lebih rendah dari Exynos. Ini mendukung fokus otomatis, zoom optik, video gerak lambat, dan tidak ada shutter.Mengenai kinerja kamera, Exynos memiliki keunggulan. Ini memiliki lebih banyak fitur, konfigurasi tiga kamera, dan kemampuan untuk menangkap gambar berkualitas lebih tinggi.BAGAIMANA DENGAN LAYARNYA?Exynos 7904 menawarkan fitur tampilan luar biasa. Ini adalah chipset kompatibel ultra-HD yang memungkinkan Anda untuk menghasilkan video 4K dan memutarnya di perangkat Anda. Jadi, Anda tidak hanya dapat memutar video 4K pada perangkat eksternal, tetapi Anda juga dapat merekamnya. Ini menjalankan video UHD di 30fps, dan juga bisa full HD dengan 120fps. Ini memberikan pengalaman visual maksimal, tidak peduli perangkat apa yang terhubung. Snapdragon 606 juga kompatibel dengan 4K. Namun, ini hanya berlaku untuk tampilan eksternal. Ini berarti Anda dapat menghubungkannya ke perangkat seperti TV pintar dan memutar video 4K. Namun, tampilan perangkat maksimumnya adalah resolusi Quad HD 2560 1600. Jadi, secara keseluruhan, jika Anda terutama ingin memutar video dan menangkap gambar dengan kualitas setinggi mungkin, Exynos 7904 menang.HEMAT BATERAIKedua chipset memiliki kapasitas hemat baterai yang sangat baik. Exynos 7904 memiliki build dengan Dynamic Voltage and Frequency Scaling, yang dapat memakan daya jauh lebih sedikit daripada pada beberapa ponsel lain. Ini menggabungkan dengan baik dengan baterai Samsung Galaxy M-series yang lebih besar dengan 15W turbo-charger.Baterai Snapdragon 660 juga menghemat daya dengan cukup baik, terutama ketika Anda membandingkannya dengan pendahulunya. Ini terutama karena itu dibangun pada teknologi 14nm, sedangkan versi yang lebih tua adalah 20nm. Namun, CPU Snapdragon menggunakan sedikit lebih banyak daya daripada Exynos, yang menghabiskan daya tahan baterai lebih lama. Di sinilah semakin tinggi jumlah Cortex-core clocking rendah menguntungkan perangkat.KONEKTIVITASDalam hal konektivitas, kedua perangkat ini praktis sama. Exynos 7904 dan Snapdragon 660 memiliki modem yang mendukung kecepatan unduh kategori 12 LTE hingga 650 Mbps, dan mereka juga mendukung unggahan kategori 13, mencapai 150 Mbps.Kedua chipset tersebut kompatibel dengan Dual-SIM Dual VoLTE, Bluetooth, dan Radio, sedangkan Snapdragon juga kompatibel dengan NFC. Ketika datang ke Wi-Fi, Snapdragon 606 memiliki sinyal yang meningkat secara signifikan bila dibandingkan dengan beberapa versi sebelumnya, tetapi tidak jauh berbeda dari Exynos. Kedua chipset tersebut menargetkan konsumen milenial, dan keduanya memiliki fitur yang menggoda. Tidak ada chipset yang sempurna, tetapi keduanya memiliki kelebihan.Misalnya, jika Anda suka memainkan game yang lebih baru seperti Fortnite, Anda harus memilih Snapdragon 660. Selain itu, jika Anda menggunakan beberapa aplikasi yang menuntut pada ponsel cerdas Anda, misalnya untuk rendering, chipset ini akan menjadi pilihan yang lebih baik.Di sisi lain, Exynos 7904 secara keseluruhan merupakan chipset yang lebih baik untuk hiburan multimedia. Jadi, jika Anda ingin menangkap gambar berkualitas tinggi atau menonton video ultra HD dengan kualitas suara dan gambar yang hebat, chipset ini mungkin lebih cocok untuk kebutuhan Anda. Manakah dari dua chipset ini yang akan Anda pilih dan mengapa? Sudahkah Anda mencoba salah satu atau keduanya? Bagikan pemikiran dan pengalaman Anda dalam komentar di bawah
Snapdragon XR1 Is Qualcomms First VR/AR Optimized Chip
Qualcomm has unveiled its new Snapdragon XR1 Platform at the Augmented World Expo (AWE). This is claimed to be the Worlds first dedicated Extended Reality (XR) Platform. The Snapdragon XR1 has been designed specifically for augmented, virtual and mixed reality, allowing content in 4K and 30fps to be streamed to devices equipped with it. Companies like Vive, Vuzix and Meta are already working on devices using the Snapdragon XR1.The term XR is the Qualcomms own summary for Augmented, Virtual and Mixed Reality (AR, VR, MR), and the platform is to make it easier for manufacturers to build high-quality and especially adapted hardware. The new platform also brings an AI engine with it, so that artificial intelligence can also run on the headset. Features of Snapdragon XR1 PlatformIt includes an advanced XR software service layerARM-based multi-core Central Processing Unit (CPU)Vector ProcessorGraphics Processing Unit (GPU)Qualcomms AI EngineMachine LearningThe Snapdragon XR Software Development Kit (SDK) and Qualcomm Technologies connectivity and security technologies.It supports Ultra high-definition 4K videos at up to 60 frames per second, dual-display support, 3D overlays and also supports APIs including OpenGL, OpenCL and Vulkan.Alex Katouzian, Senior VP and GM, Mobile Business Unit, Qualcomm Technologies, Inc. said-As technology evolves and consumer demand grows, we envision XR devices playing a wider variety of roles in consumers and workers daily lives. By integrating powerful visuals, high-fidelity audio, and rich interactive experiences, XR1 will help create a new era of high-quality, mainstream XR devices for consumers.As mentioned earlier, companies like Meta, Vuzix and Pico are the first partners, and HTC Vive is the best-known manufacturer currently on board and we could see their products based on XR1 this year. Originally published at techcarving. com.
Android Phones Will Be Cooler This Year!
Earlier in the day, Samsung announced that Qualcomms soon-to-be-released Snapdragon 820 processor will be manufactured at its foundries and they will harness the power of its second generation 14nm FinFET manufacturing process. While some many think that this is a case of Qualcomm showing its cards to Samsung, which will also release a competing processor called the Exynos 8820, and perhaps an acknowledgement of a disadvantage it has as it doesnt fabricate its processors, it is actually great news for Qualcomm.Qualcomm lost face in 2015 with both its Snapdragon 615 and 810 processors. For the first time in years, the San Diego based chipset maker didnt launch a processor with a custom ARM core, and both the processors were known for performance and overheating issues. Samsung, in fact, didnt even use the Snapdragon processor for its Galaxy phones in the US, something it did regularly.The South Korean company realized that its own Exynos 7 processor had an edge over Qualcomms Snapdragon 810 because, it had the advantage of a superior manufacturing process, which was combined with the fact that Qualcomm wasnt using a custom core, which is known to be a key strength of its processors. With most chipset manufacturers having caught up with Qualcomm in the area of LTE modems, the wireless stack was also not a key strength for Qualcomm. Its Snapdragon 810 was notorious at being power thirsty and overheating. It also struggled at delivering sustained performance, something, which its predecessor; the Snapdragon 805, never struggled to offer. The Exynos 7 which found its way in the Galaxy S6 and Note 5 also performed better and was arguably the best Android processor of the year.However, as the new Snapdragon 820 is being produced by Samsung, things should change in a big way. Firstly, Samsungs advantage in the area of the manufacturing process is now null and void. Secondly, the Snapdragon 820 will return Qualcomms SoC to a more efficient quad-core architecture, which will be coupled with a next-generation custom core called Kryo.Qualcomm promises almost two times the performance than the Snapdragon 810, which is staggering, but this will also be packaged into a chipset, which seemingly should run cooler, and not suffer from overheating issues, which in turn cause performance issues.The Snapdragon 810 was being manufactured at TSMCs foundries, which have an inferior 16nm process. As Intel has shown in the PC market, a smaller processor die results in faster performance because parts are stacked more closely, which consume lesser power and run cooler. This is an advantage that the Snapdragon 820 will leverage by using Samsungs foundries.As Qualcomm is the most popular chipset manufacturer in the world for Android phones and also Windows Phones, chances are in 2016 we will see phones that are faster and more importantly, coolerin every way fathomable.
Calling It Like It Is: Snapdragon Platforms
Credit where its due Snapdragon delivers far more than just processing power!A lot of us, when buying a new smartphone, look for one with a Qualcomm processor in it.Recognised as a hallmark of a great device, what most people do not realise is that Qualcomm, in addition to the processor, also makes and provides a lot of other vital components of your phone. The System on Chip (SoC) also hosts the memory controllers, modems, and other parts of the chipsets. Theres more, Qualcomms proffer also include features like RF front-ends, Quick Charge capabilities, its digital-to-analog audio converters, Wi-Fi products, touchscreen controllers, and fingerprint readers, and the software and drivers used to make all of this stuff work.Despite doing so much for of the heavy lifting in smartphones and tablets, Qualcomm seems to only be getting credit for a minuscule portion of its arsenal. It is precisely to drive this point home that Qualcomm had decided to rebrand its wares, and is asking the world to stop calling its processors processors. All considered, Qualcomms band of products truly are platforms now. A thats the moniker that Qualcomm would like you to use too.So basically when you refer to Snapdragon, youre actually going to be referring to the entire hardware and software platform that ships in a device with a Snapdragon SoC in it. Qualcomm said it best: the word is an inadequate representation of what the technology actually is, and the solutions that tens of thousands of Qualcomm Technologies innovators have worked on. In truth, Snapdragon is more than a single component, a piece of silicon, or what many would misinterpret as the CPU; its an anthology of technology, comprising hardware, software, and services that are not fully captured in a word like processor. That is why Qualcomm Technologies is refining our terminology by referring to Snapdragon as a platform instead of a processor. Just to clarify, again, it is not that Qualcomm just added these to its list of products; they have been making and putting these in our phones for more than a while now, now they would just like for us to remember it!This is not the first time Qualcomm is rebranding itself. What they are doing now is only an extreme version of what they did back in 2015, when they got rid of Gobi modem branding and started using the all-hailed Snapdragon.Another thing they are doing is repositioning the branding to refer only to their premium processor. Oh, sorry! Premium platforms! The Snapdragon 200-series, which is already quite rare and is used only in very low-end devices, would no longer have the Snapdragon name associated taking it. It would now be called Qualcomm Mobile. As far as the midrange Snapdragon 400 and 600 tiers and the high-end Snapdragon 800 tier are concerned, theres been no particular rechristening announced for those. So it is safe to assume that the only rebranding they are getting is not being called processors anymore. Truth be told, whether this will make any difference to the consumers in general, is highly questionable. Perhaps for the tech-savvy who like to dig into the information about their devices might find this interesting, and remember it; a phone with a Snapdragon processor already has the weight of the branding for a generic consumer of devices.What it might do is make Qualcomms tech easier to sell to the OEMs, the ones making the phones, and actually buying the tech; it doesnt really do anything for the kinds of features Qualcomm has already been offering alongside the Snapdragon chips. Originally published at Chip-Monks.
Qualcomm Converges XR Tech with New Snapdragon XR2
XR2 enables low latency camera pass-through to unlock true MRThis morning Qualcomm introduced its next-generation Snapdragon XR2 platform, powered by a powerful new chip set (not a single chip), the Snapdragon 865. The companys prior generation, the 835/845 Snapdragon, powers every major XR device on the market (except Magic Leaps), including the Microsoft HoloLens and Facebooks Oculus Quest. Those devices will be underpowered compared to the new Snapdragon XR2 powered devices, which will allow 5G under the hood to power AI innovations, and enables many more powerful cameras and sensors. The XR2 Platform will deliver 2x the CPU and GPU performance, 4x more video bandwidth, and 6x higher resolution to the 835 class processors, which are so 2018. The new Platform supports seven (not typo) concurrent cameras and a dedicated computer vision processor. Importantly, the XR2 enables low latency camera pass-through unlock true MR, which allow users to see, interact and create a hybrid of the virtual and real world while wearing a VR device. The significance of this, following Apples non-announcement announcement of its own pass-through approach, cannot be understated: consumers will have one, fully occluded XR device; the camera will be your eyes; it will do both AR and VR.For enterprise, a see-through device, which allows users to see their hands and maintain their peripheral vision, is essential, but for consumers, the most powerful approach will be to do all that reality combination in an untethered free roaming 5G-enabled headset.The Snapdragon XR2 Platform (and the 865 chip that makes it all work) takes a leap in core GPU processing by supporting 1. 5x the pixel rate and 3x the texel rate for efficient, high graphics rendering1. Custom silicon was developed for sharp displays with low latencies. XR specific features include foveated rendering, eye tracking and enhanced variable rate shading, while minimizing power consumption. The display panel offers up to 3K by 3K resolution per eye at 90 frames per second (fps) and supports 8K 360 degree videos at 60 fps for photorealistic visuals.Snapdragon is the platform for 5G, said Christian Amon, President of Qualcomm, on December 4th, at the Snapdragon Tech Summit, an invitation-only annual event for analysts and journalists. The Snapdragon XR2 introduces support for seven (7) concurrent cameras and a custom computer vision processor. Multiple concurrent cameras enable real-time tracking of the head, lips and eyes together with 26-point skeletal hand tracking. Computer vision provides highly efficient scene understanding and 3D reconstruction. This is what we meant by Convergence, which describes the disruptive power of technologies that augment one another maturing together. In an augmented or virtual world, spatial sound is table stakes, and voice will be a critical interface. Spatial sound has not been ignored by Qualcomm. The Snadragon platform audio is an always-on, low power support hardware with features like voice activation and context detection which help keep users head in the digital world while having an ear in the real world. The company demoed how XR can using split processing between a device and edge cloud at EWTS in Dallas in September. This too has been an important consideration in the design of the new XR2 system and will be incredibly important to location-based enterprise XR. Multiple OEMs are committed to Snapdragon XR2 Platform and other customers are in various stages of prototyping and evaluation. By the end of 2020, predicted Amon, there will be 200 million 5G subscribers around the world. Its really going to be a much faster transition than what weve seen in prior generations of wireless.Originally published at
Qualcomm Snapdragon 845 Mobile Platform Introduces New and Innovative Architecture for Artificial Intelligence and Immersion Experience
Qualcomm Incorporated, a subsidiary of Qualcomm Incorporated, announces the new Qualcomm Snapdragon 845 mobile platform. Snapdragon 845 is designed for enthusiastic consumers of technology and is designed for the top flagship mobile terminal, giving full play to Qualcomm Technologies industry-leading mobile heterogeneous computing expertise to create a support for including XR (real-world), terminal-side AI and A platform for immersive multimedia experiences with lightning-fast connection speeds, while introducing a new Security Processing Unit (SPU) for security like a vault.Immersion: The Snapdragon 845 mobile platform will enable consumers to capture movie-level video and break the boundaries between reality and the virtual world. Snapdragon 845 integrates Qualcomm Spectra 280 ISP and Qualcomm Adreno 630 vision processing subsystem. These new architectures bring high-performance, immersive movie-quality video capture to the flagship mobile device, as well as great video. Compared to its predecessors, the Snapdragon 845 captures up to 64x higher dynamic range color information to support video capture and playback on the Ultra HD Premium display, while its predecessors are the first in the industry to support Ultra HD Premium Content playback platform. This dramatic increase in color information includes a 10-bit color depth that supports more than 1 billion colors, which can be displayed in the wide color gamut of Rec.2020, enabling your precious image memory to be displayed in 1 billion colors. j2-q04a-dIn addition to the enhanced video capture experience, the new Adreno 630 visual processing subsystem architecture revolutionizes entertainment, education and social interaction, making it more immersive and intuitive, designed to deliver on the new XR experience including VR, AR and MR Innovation. The Snapdragon 845 is the first mobile platform to support room-scale 6 DOF (6DoF) and instant location and map construction (SLAM), enabling features such as avoiding wall collisions. In addition, Adreno Vision Focus, introduced by the Snapdragon 845, significantly reduces power consumption, enhances visual quality, and enhances XR application performance over previous generations.Artificial Intelligence (AI): The Snapdragon 845 is Qualcomm Technologies third-generation AI mobile platform. The Snapdragon 845 brings nearly three times the AI overall performance improvement over previous system-on-chip (SoC) changing the mobile device into a great personal assistant; simplifying the capture of pictures and videos; enhancing the VR gaming experience , And make voice interaction more natural. Snapdragon 845 With the Qualcomm Aqstic audio codec (WCD9341) and power-hungry low-power audio subsystem, enhanced always-on keyword detection and ultra-low power voice processing, voice-optimized intelligent assistant so that Users can interact with the terminal at any time throughout the day.In addition to the Google TensorFlow and Facebook Caffe / Caffe2 frameworks, the Snapdragon Neural Processing Engine (SNPE) SDK now supports both Tensorflow Lite and the new ONNX, making it easy for developers to use the framework of their choice, including Caffe2, CNTK and MxNet . Snapdragon 845 also supports Google Android NN API. cm75ye1312fSecurity: Security solutions in our mobile platform are evolving as users security needs grow. Due to the substantial growth of personal data stored in the terminal, end users urgently need to enhance their privacy protection. In addition, payment companies are looking for more secure authentication mechanisms to enhance reliability. Snapdragon 845 introduces a hardware isolation subsystem, the Security Processing Unit (SPU), designed to add security features such as vaults to existing layers of Qualcomm Technologies mobile security solutions that enhance the security of bioinformatics authentication and user / Apply data key management to encrypt important information.Connectivity: The Snapdragon 845 comes with our state-of-the-art wireless technology suite on the smartphone platform that supports advanced LTE, Wi-Fi and Bluetooth features. Snapdragon 845 integrates Qualcomm Technologies second-generation gigabit LTE solution the Snapdragon X20 LTE modem. Its lightning fast connection speed lets users enjoy the immersive XR experience in more places, download a 3GB movie in just 3 minutes before boarding, and get large cloud-like files or applications at high speed, as these files and applications The program is stored in the same phone memory. The Snapdragon X20 modem supports a wide range of technology and frequency band configurations, coverage licenses, license-exempt and shared spectrum, accelerating the worldwide adoption of gigabit LTE when operators prepare for 5G. The modem supports Category 18 LTE peak download speeds of up to 1.2Gbps, up to five carrier aggregation, LAA, dual SIM dual VoLTE, and 4x4 MIMO on up to three aggregated carriers.The Snapdragon 845 also supports advanced 60GHz 802. 11ad Wi-Fi and adds support for diversity antennas to enable more stable, multi-gigabit network speeds up to 4.6Gbps; and integrates 802.11ac Wi with advanced features -Fi, enabling up to 16x faster connection setup speeds than its predecessors; dual-band concurrency (DBS) for a growing portfolio of applications; and 30% increase in capacity utilization for carrier-grade Wi-Fi networks. The platforms proprietary enhancements to Bluetooth 5 allow users to broadcast audio to multiple wireless speakers, smartphones or other terminals at the same time, and reduce the power consumption of their wireless earbuds by up to 50% compared to their predecessors. Performance: With heterogeneous computing, the new architecture of the Snapdragon 845 is designed to improve the user experience while dramatically improving performance and battery life. Snapdragon 845 uses a new imaging and visual processing architecture, power consumption in video capture, gaming and XR applications up to 30% (compared with the previous generation). Thanks to the new Adreno 630, image performance and energy efficiency can be increased up to 30% compared to the previous generation. The new Qualcomm Kryo 385 architecture, built on Arm Cortex technology, delivers up to 25% performance improvement over previous generations of games, application startup time and heavy-duty applications.Alex Katouzian, senior vice president and general manager of mobile services at Qualcomm Technologies, Inc., said: As a leader in mobile technologies, we are going to change the mobile experience with a comprehensive advancement in visual processing, AI, security and connectivity. Snapdragon 845 The mobile platform will inspire a new wave of innovation and revolutionize the way people use their mobile devices to make their life better. Snapdragon 845 mobile platform is now available to customers, commercial terminals equipped with the platform is expected to begin shipping in early 2018. The Snapdragon 845 will support terminals including mobile phones, XR headsets, always connected PCs and more.
Qualcomm Lays Out Snapdragon Roadmap in Balmy Maui
At its annual Snapdragon Summit in Maui last week, Qualcomm showed off mobile processor silicon advances on a number of fronts. To the relief of attending analysts, the schedule was not over-packed, and those of us from the frigid North had time to savor the fine weather.Like other chipmakers, Qualcomm is diversifying its portfolio, tweaking variants of primary designs with custom spins optimized for specific applications. First out of the gate at the summit was the Snapdragon 865, referred to affectionately as The Beast by Alex Katouzian, SVP and GM of mobile products at Qualcomm. Katouzian touted the desktop-level features of the new part, citing its 15-trillion-operations-per-second processing power and 2-gigapixel-per-second camera, which can deliver 8K video at 30 frames per second. The 865 is designed for a world of artificial intelligence (AI) with a range of scalar, vector, and matrix computation abilities and 5G communications which is handled by the X55 5G modem. For now, the X55 is a separate package, but future versions are likely to include the two on a single system-on-a-chip (SoC). The 865 will be executed in the 7nm silicon process node.Cristiano Amon, Qualcomms president, projected that, although the company expects to see continuing health in the smartphone market for Snapdragon, new growth will come from diversification into areas like automotive (infotainment as well as digital cockpit), personal computers (PCs), and the industrial Internet of Things (iIoT with retail, manufacturing, and smart cities representing the top three things). Spinning its flagship part in another direction, the company announced the Snapdragon XR2, a 5G and AI-enabled platform dedicated to the various Xs of reality technology (augmented AR, virtual VR, and MR mixed). The part is customized to reduce latency, that all-important measure of XR. Hiren Bhinde, Qualcomms XR product lead, spoke of mixed reality as allowing users to switch between immersion levels, a sort of spectrum of augmentation, layers of overlay, spreading from clear glass all the way to a fully computer-generated world. Then, the company announced three new processors optimized for PCs the Snapdragon 7c, 8c, and 8cx for entry, mainstream, and premium notebooks. As a former VP of PCs at IDC, I find this category intriguing. That Microsoft should feel free enough to partner with Qualcomm, despite its long and nearly exclusive arrangement with Intel, shows just how far weve come in a couple of decades. The all-day-battery-life, always-connected PC has been a no brainer since its conception years ago, but the tale has been difficult in the telling.Early versions were underwhelming, which damaged the categorys branding, and volume remains small. At this point, however, not only is the silicon up to premium-performance snuff, but, perhaps more importantly, Microsoft is supporting Windows 10 on ARM as a full citizen, and if the platform is identical from the waist up, then OEMs and application developers are indifferent to the hardware. As Miguel Nunes, Qualcomms senior director of Windows products laid it out, the 8c, and 8cx will be produced in the advanced 7nm process node while the 7c will be done in 8nm. A cornerstone of the Snapdragon c series will be 5G connectivity. Although on this round, the 5G modem is not on the Snapdragon SoC, the c series is designed for 5G performance. Advanced features in include text recognition, voice activation, on-device security, fingerprint recognition, contextual awareness, and face detection. Business features, available via Win10 enterprise with its hypervisor, include secured core, biometric authentication, cellular security, and geofencing with location awareness. OEM partners ready to roll on systems include Lenovo, Samsung, Huawei, Asus, HP, Microsoft, and Weibu. With a PC thats always on, always connected, thin, cool, and quiet and has full Win10, premium performance, and days of battery life, whats not to love? Qualcomm aspires to nothing less than redefining the category, and having Microsoft on board is key to that goal. Microsoft sent an emissary, Nicole Dezen, VP of device partner sales, to talk up the relationship. She said, Customers love all-day battery life and instant on and described the ARM-based PC market as growing. She waxed enthusiastic about 5G connectivity, describing how it will make the time it takes to download a typical multi-gigabyte video drop from six minutes to three seconds.Dezen also pointed out how 5G will help Microsoft promote its holy grail, which is to convert one-time sales (the old PC license model) to service relationships (e.g., the new O365 and Enterprise subscriptions). With 5G, real computing can be done in the edge cloud, and desktops can be thick or thin, local or virtual, depending on need and desire. Existing Microsoft consumer cloud services like OneDrive and Project xCloud can be more tightly coupled with the client side.Dezen was not the only one to talk about splitting computation between the device and cloud with 5G. Qualcomm executives referred to that bit of the cloud right near the endpoint device as the edge cloud, but it could just as well be called the cloud edge, which actually makes more sense, but the jargon is still being sorted out.Be that as it may, this split-computing model will promote applications that are more or less agnostic to the operating system (e.g., Windows, Mac, Android). With 5G providing a fast, reliable connection to cloud, where media and program modules can reside, the endpoint has lower local storage and processing requirements. Since they are not bound by local processing and memory capabilities, applications can evolve, and the OS will become less relevant. Given the tremendous data rates of 5G, the cost per bit will decrease, and carriers will be increasingly likely to offer unlimited data plans. The new computing method will be: do everything you can on the client (subject to form factor, price, power, performance constraints), and then go to the cloud, first the edge and then farther in toward the core. A couple of end notes on China:When I asked Qualcomm executives about whether Chinas desire to control its entire computing stack would affect Qualcomms business there, Amon, the company president, made a distinction between the Chinese domestic market and Chinese firms activity on the world market. He pointed out that the international mobile ecosystem is spread out among many suppliers and countries, and that although Chinese vendors may succeed in producing 100% made-in-China devices for the local market, its largest vendors firms like Huawei, OnePlus, Oppo, and Xiaomi want to sell overseas and therefore need the support of international vendors. For example, Amon noted that, outside China, virtually all non-Apple smartphones run on Googles Android operating system. Qualcomm is essential for [the Chinese vendors international] growth ambitions, he said. I see that business getting stronger.In a spectacular demonstration of AI as applied to language translation, Ziad Asghar, Qualcomms VP of artificial intelligence and strategy, showed how an English speaker can have their words translated into Chinese in near real-time. The multi-step process is down to time measured in hundreds of milliseconds, but by early next year, it will be fast enough to use in phone calls between English and Chinese speakers, each speaking and hearing their own language. Heres how it goes: speech to text is easy using existing mature automatic speech recognition (ASR) modules. The translation from English text to Chinese text is handled by more recently established transformer networks that take into account a words position in a sentence, its context, and other cues. Transformer networks are large, but not so large that they cant be run on the local device. Speech output is relatively straightforward, but, on its own, leads to a rather wooden result. One last step applies something called audio style transfer, a neural network-based module that takes the speakers style and lays it over the output, leading to natural sounding speech that has characteristics of the original speakers voice and intonation. Asghar said to expect a demonstration of a real-time two-way conversation at Mobile World Congress in February 2020.
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